WSJ. or WSJ. The magazine , originally intended to be a monthly magazine called Pursuits , is a glossy and sparkling news and lifestyle magazine by publishers from The Wall Street Journal . It features luxury consumer product advertising and is distributed to customers in the large United States market as well as across Europe and Asia. Coverage includes art, fashion, entertainment, design, food, architecture, travel, and more. Kristina O'Neill is Chief Editor and Anthony Cenname is Publisher. Launched quarterly in 2008, the magazine grew to 12 editions a year for 2014.
The magazine is distributed in the weekend edition of The Wall Street Journal of the US edition (Pay print circulation for Weekend editions is 2.2 million *), European and Asian editions, and available on WSJ.com. Each issue is also available throughout the month on the The Wall Street Journal iPad app.
With the tagline "The Luxury of Choice", this magazine began operating with an advertising business model that allows free shipping to select readers. This follows the trend of many contemporary new luxury magazines that are also sent as part of a free subscription that complements subscriptions or other memberships. Taking advantage of the high-end section of The Wall Street Journal with profitable demographics, many expect this magazine to be a success.
Video WSJ.
Rilis awal
The magazine was originally sent as an insertion with a weekend delivery of 6 September 2008 in the seventeen largest markets in the United States [Wall Street Journal] and the 5th edition of the European Wall Street Journal and > Wall Street Journal Asia . By choosing this market, it starts with 960,000 readers (800,000 domestic). The magazine is also available with newspaper purchases in selected domestic markets, and its contents are available for free online at www.wsj.com. In addition, this reader has greater wealth (average household asset of US $ 2.9 million), higher income ($ 265,000 per household income), and takes more than twice as many international holiday trips rather than newspaper readers. This is important because newspaper readers spend more on women's clothing than Vogue readers and more about vacation trips than readers Travel & amp; Convenience . The launch release was sent in English, French, German, Italian, Japanese, Simplified Chinese and Traditional Chinese. The September 6 debut was announced almost a year earlier.
The magazine was officially inaugurated at Pierpont Morgan Library on September 3, 2008. The announcement was led by Ellen Asmodeo-Giglio, its publisher; Michael Rooney, chief tax officer of Dow Jones; Tina Gaudoin, WSJ. editor-in-chief (and former editor of The London The London Luxx ) launch; and Robert J. Thomson, managing editor of The Wall Street Journal. This has been compared to the How to Spend it , Weekly magazine Financial Times , a T magazine , a New York Times branch, Style & amp; Design , spin off Time , and Departures , magazines are distributed free of charge to American Express platinum and black cardholders. Gaudoin previously also worked for Tatler, Harper's Bazaar and Vogue and helped launch the women's magazine Frank.
Maps WSJ.
Strategy
In 2008, luxury magazines have become a new wave of print media. The same magazines mentioned above in general have managed to give free luxury magazine subscriptions to selected elite audiences and hope that they will read them so the magazine can sell ads. This magazine is considered as a similar bet on survival for the luxury ad revenue market. Nearly half of advertisers are buying globally in the United States, Europe and Asia, and many advertisers are committed to advertising bids for all of next year. Some advertisers commit for two years.
The Wall Street Journal is rolling out its weekend newspaper edition, its publisher, Dow Jones & amp; The company, described as the first and only national weekly newspaper on Saturday morning, on September 17, 2005. When the weekend paper was launched, the newspaper had the highest circulation of national newspapers published on Saturday. Before the weekend edition launch, The Wall Street Journal is usually only delivered to business addresses. With the aspect of home delivery of the weekend edition, the possibility of additional weekend luxury magazines emerged. The original name Pursuits has been widely published as part of a magazine's newly released weekend edition.
Extended launch
In December 2009, WSJ. announced plans to expand domestic circulation beyond the 17 largest domestic markets to all domestic subscriber base, which almost doubled the domestic circulation from 800,000 to 1.5 million. In addition, the distribution frequency is expanded from 4 to 6 times per year. In order to increase the May frequency and the October edition added to the distribution schedule March, June, September and December 2010. At the time of the expansion, the magazine claimed that the first fifteen months of its first six editions had been successful as long as the magazine attracted 64 new customers to the Journal franchise. Deborah Needleman replaces Tina Gaudoin in 2010. After Needleman went for T in 2012, she was replaced by Kristina O'Neill. In 2012, 2013 and 2014, the magazine increases publishing frequencies to 10, 11 and 12 times per year. When Pursuit was originally marketed, the plan was to become a monthly magazine.
Design and layout
The magazine is too big to be as big as it will fit in the fold of The Wall Street Journal . The specification is a trim size of 9.875 x 11.5 inches (25.1 by 29.2 cm) and a 50-50 ad ratio for editing on a 60-pound (27 kg) paper stock. The first issue of WSJ. has 104 pages in the US and 80 pages in European and Asian editions. This includes 51 new 19 advertisers for The Wall Street Journal franchise. The original cover featured Diana Dondoe in a dress made from the newspaper design The Wall Street Journal , the New York Observer felt was the tip of the hat for the controversy recorded in New York Times of beautiful photos that spread in the Indian edition in August 2008 Vogue .
Critical review
Some media experts consider that pursuing luxury retail advertising is an effective strategy, but whether magazines become successful is an open matter. Speculation immediately commented on the possibility to succeed in remembering the basic demographics of the original subscription. Others consider their great expectations for the brand. Some skeptics claim that since Journal readers are financial information seekers giving them free magazines fancy advertising may be a waste of time. Others noted the magazine's launch despite a market with declining advertising and the world economy suffering from the 2007-2008 financial crisis. Some advertisers express appreciation for the opportunity to present to the Wall Street Journal readers in different formats.
This content is slightly less focused on consumption than How to Spend it . Gaudoin stated his intention was to make less publications about how to spend it and more on "how to go about it." He also intends to distinguish his magazine through intelligence and immodesty to create WSJ. less urban and less gritty "than T The magazine claims to have planned to showcase Sarah Palin in her inaugural matter before she even became John McCain's partner in the 2008 US presidential election.
In 2013, Adweek named WSJ. "The Hottest Lifestyle Magazine of the Year" for its annual Hot List. The November 2013 cover featuring Gisele Bundchen and Daft Punk won the Clio Award for the cover of Top Magazine this year.
Note
- US. Circulation: Any WSJ problem. The magazine is incorporated into the weekend edition of The Wall Street Journal, whose average circulation paid for the three months ended September 30, 2013 is 2,261,772 as reported to Alliance for Audited Media (AAM).
Website & amp; Media Kit
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Source of the article : Wikipedia
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