The QuikTrip Corporation , better known as QuikTrip ( QT ), is a chain of stores based in Tulsa, Oklahoma that mainly operates in the Midwest, South , and Southeastern United States as well as in Arizona.
The first QuikTrip opened in 1958 in Tulsa by Burt Holmes and Chester Cadieux. The company developed outside Oklahoma in 1968, and began selling gasoline in 1971. Chester's son, Chet, Jr., is the current CEO.
Since 1991, QuikTrip has been promoting its gasoline as "high quality" with unconditional guarantees. In 2005 QuikTrip and Chevron were the first two retailers to be rated "Top Levels" from General Motors, BMW, Honda, Volkswagen, Audi, and Toyota. (The "Top-Level" rating exceeds the US Environmental Protection Agency's standards for petrol additives.)
Video QuikTrip
Ikhtisar
QuikTrip has been consistently listed among Fortune ' The 100 Best Companies to Work. The January 2006 version of the ranking placed QT at # 21, the ninth among companies classified as "medium size"; for 2008 QT ranked 27th in the top 100 Fortune ' list. QuikTrip often uses this fact in recruiting new employees. QuikTrip also ranked 33rd in the magazine list of the largest private company in 2016 Forbes Forbes .
Maps QuikTrip
History
While driving past Dallas, Burt Holmes was attracted by the 7-Eleven success and decided to open a small grocery store in his hometown of Tulsa. He took his classmate Chester Cadieux as a partner in his plan.
The first QuikTrip store opened in the Tulsa mall in 1958, which sold limited food choices at high prices for convenience. The chain grew rapidly, opening its first store outside Tulsa in 1964, flourishing to Missouri in 1971 and Iowa in 1974.
QuikTrip began selling gasoline in 1971 as a state authorizing a self-service station. In the early 1970s, Cadieux co-founders eliminated slow-moving goods from store inventory, such as canned vegetables, and stored larger quantities, at low prices for high-volume sales, such as beer, soda, coffee, cigarettes , and candy. In 1976, it became one of the first self-service chain stores open 24 hours a day. Also that year, he adopted the now-famous "QT" logo.
QuikTrip has its own branded goods marketed from the 1970s to the 1980s, including QT Beer - QT for "Quittin 'Time". The ad campaign, "It's QT Time Again", will often feature a dog named Lamar. The owner of the dog is depicted in a television commercial by actor Ben Jones, who often asks dogs, "Is not that right, Lamar?"
In 1988, after a rapid expansion into the markets of St. Louis and Atlanta, QuikTrip began the renovation of all stores, mainly replacing earthtone exterior and interior with a bright red scheme. The interior decor features red countertops and red tiled floor tiles; an almond tile on the wall interspersed with red parts painted from the wall to create contrast. Some gold trims maintain the continuity of the previous decorations. Companies are also more careful with the landscaping around the store. In the early 1990s, QuikTrip began offering fast food and fountain drinks in its stores, becoming the first store to offer independent soda fountains and self-service coffee bars. Expensive advertising makes companies stop using personal label beer at this time.
In 1994, QuikTrip acquired the former headquarters of Memorex/Telex Communications in Tulsa and overhauled parts of the building for the Oklahoma division. In 2003, QuikTrip decided to consolidate all employees into a corporate campus in southern Tulsa and sell it to Community Care College.
In 2014, a QuikTrip store in Ferguson, Missouri was looted and then burned in riots following the fatal August 9 police shootings against Michael Brown.
Products and services
In an effort to increase speed and improve customer service during payment, QuikTrip asks customers to stand at the counter versus standing in a long line. Employees are taught with an orientation to go give help on additional listings when the customer to cashier ratio exceeds 3: 1, and to direct customers to the nearest cashier available.
Since the early 1990s, QuikTrip has been selling fast food brands with private labels, "Quick 'n Tasty" and "HOTZI sandwiches". The "hot and tasty" sandwiches, including Texas Ham and Cheese, BarBQ Pork Rib, and Super Po Boy. The "HOTZI" breakfast sandwiches include sausage biscuits, eggs, and cheese and breakfast burritos.
In 2012, QuikTrip started an initiative to offer fresh food made daily at its own bakery and snack called QT Kitchens. Its products include fresh sandwiches, scrubs, salads, fruit, and various pastries made and delivered daily. Since then, QuikTrip has expanded its "QT Kitchens" brand to include the real kitchen in their store with custom made hot food and specialty drinks. The company also reassembled their old-style stores to include new kitchen operations, in addition to building an entirely new "Gen 3" shop.
Travel center
During the rapid expansion of the late 1980s, some QuikTrip stores included a large 'travel center'. Smaller versions of truck stops, travel centers include a 5,000 square foot store, 12 petrol stations, five high-canopy diesel pumps to accommodate large trucks, trucking scales, and shops to serve the needs of truckers.
Double-branded stores
In 1994, QuikTrip started a dual-brand concept marketing test in St. Louis, Kansas City, Springfield, and Atlanta, where a 3,000 square foot Wendy store is attached to every QuikTrip store. In Des Moines, QuikTrip opens a new store with Burger King with separate entries and a drive-through window, but a hallway that allows switching between department stores and restaurants.
Non-traditional store
In October 2007, QuikTrip opened a store at the Sprint Center in Kansas City, Missouri. Locations only offer concessions and not gasoline. The store closes in mid-2013. The stores of two companies without gasoline - the No.1700 store - opened in downtown Atlanta at the Viewpoint Midtown condominium building on Peachtree Street.
In 2008, QuikTrip signed an agreement with the city of Grand Prairie, Texas to name the rights to the new Grand Prairie AirHogs stadium, named QuikTrip Park. The deal includes a QuikTrip booth at the stadium that sells QT Kitchen products in the park for shop prices.
Location
QuikTrip operates 758 stores located in the following regions of the United States:
- Arizona: Phoenix metro (91 stores)
- Arizona: Tucson metro (20 stores)
- Georgia: Atlanta metro (134 stores)
- Iowa: Des Moines metro (23 stores)
- Kansas: Wichita metro (38 stores)
- Kansas/Missouri: Metro Kansas City (83 stores)
- Missouri/Illinois: St. Louis metro (73 stores)
- Nebraska/Iowa: Omaha metro (10 stores)
- North and South Carolina: Metro Charlotte (39 stores)
- Oklahoma: Metro Tulsa (77 stores)
- South Carolina: Metro Greenville/Spartanburg (36 stores)
- Texas: Dallas/Fort Worth metro (135 stores)
All shops are owned and operated by the company.
In the Dallas/Fort Worth and Atlanta metro areas, QuikTrip is competing head-to-head with RaceTrac, an Atlanta-based supermarket chain that is very similar to QuikTrip inside and out. Both chains tend to have new clean facilities with abundant lighting and large comfort areas. In many cases, two competitors are located directly across the street or on street corners opposite each other.
Since the company operates stores in Iowa and maintains a trademark for the name in the country, its competitors chain Kwik Trip uses a different name for their store in the state, Kwik Star.
In the Phoenix metropolitan area, there is no QuikTrip store located within the suburban limits of Scottsdale. This is due to city regulations governing the design and building of gas stations and services within the city limits. Neither the city nor the company will surrender to others (in other words QuikTrip will not build stations to calm the rules and Scottsdale will not make exceptions to QuikTrip), and therefore Scottsdale is the only city in the Phoenix area without QuikTrip.
The company has experienced similar problems in Overland Park, Kansas, but it is more than a desire to make the city more "pedestrian-friendly".
References
External links
- Official website
- Reifman, Shlomo; Murphy, Andrea D. (November 6, 2008). "# 32 QuikTrip". "America's Biggest Private Company". Forbes .
- Voices of Oklahoma interview with Chester Cadieux. The first person interview was conducted on July 31, 2009, with Chester Cadieux, co-founder of QuikTrip.
- Voices of Oklahoma interview with Burt B. Holmes. The first person interview was conducted on May 28, 2014, with Burt B. Holmes, co-founder of QuikTrip. See Chapter 9 titled "QuikTrip."
Source of the article : Wikipedia
0 Comments