BabyNes is a drink machine by NestlÃÆ'Â © that makes baby formula from disposable capsules, similar to Nespresso NestlÃÆ'Â ©. This product is designed to create Nespresso's success with coffee in the baby formula industry. It was first introduced in Switzerland on May 25, 2011. The Wall Street Journal calls Nespresso the fastest-growing Nestle brand in 2011 after sales rose 20% in 2010 and that brought legal action against competitors. NestlÃÆ'Â © reported strong sales for the product by the end of 2011.
Video BabyNes
Products
BabyNes uses a single milk powder capsule capsule with water to make one serving of infant formula. NestlÃÆ'Â © has called "state-of-the-art" technology and emphasizes cleanliness, speed, and convenience. The company said that the machine prepared the formula "exactly the right dose and temperature, by pressing the button, in less than a minute". The capsules come in two sizes and six formulations based on the baby's age and weight. This machine comes with a chip to confirm the authenticity of the capsule. This system is famous for its high price, with capsules that cost four times the cost of Nespresso capsules.
BabyNes's sales in August 2011 have "surpassed expectations". In June 2011, NestlÃÆ' Â © announced plans to start marketing products outside Switzerland in 2012. NestlÃÆ'Â © also announced considerations to allow rental of the machine.
Maps BabyNes
Criticism
BabyNes has drawn criticism from the International Baby Food Action Network, which accused NestlÃÆ' Â © of violating the International Code of Substitute Marketing of Breast Milk, and described the machine as a product for the rich. The BabyNes Director responded that they followed the World Health Organization policy and did not market the product to mothers of children under six months of age. They also announced 24-hour customer service hotlines and customer websites.
Baby Milk Action, an organization campaigning against breastmilk substitutes, asked NestlÃÆ' Â © to add details to product labeling and questioned how it might be a solution to mix and cool properly under one minute.
Time refers to the concept of BabyNes as silly and criticizes its marketing language, referring to the product as "environmental madness" and "greed product".
Amy Corbett Storch of Mamapop criticized this device for its high price, high price of its formula capsule, and the lack of perceived benefits of the device on the usual powder formulas and prepared formulas.
References
Source of the article : Wikipedia
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