Spin (propaganda)

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In public and political relations, spin is a form of propaganda, achieved through the provision of biased interpretations of an event or campaign to persuade public opinion to support or oppose some public organization or character. While public relations and traditional advertising can also rely on changing the presentation of facts, "rounds" often implies the use of dishonest, deceptive, and highly manipulative tactics.

Because of the frequent relationships between round conferences and press conferences (especially government press conferences), the rooms where these conferences take place are sometimes described as "spinning spaces". Public relations advisors, survey agencies and media consultants who develop misleading or misleading messages may be referred to as "spin doctors " or " spinmeisters ".

Thus, the standard tactics used in "spinning" are to reshape, reposition, or modify the perception of a problem or event, to reduce the negative impact that may be on public opinion. For example, companies whose bestsellers are found to have significant security problems can "change" a problem by criticizing the security of their main competitor's product or indeed by highlighting the risks associated with the entire product category. This may be done by using a catchy slogan or sound bribe that can help to convince the public of the company's biased viewpoint. This tactic can enable the company to focus public attention on the negative aspects of its products.

Because it takes experience and training to "spin" a problem, spinning is usually a service provided by media advisors and paid media consultants. The largest and strongest companies may have employees within the company and sophisticated units with expertise on spinning issues. While spin is often regarded as a private-sector tactic, in the 1990s and 2000s, some politicians and political staff were accused by their opponents of using deceptive "spinning" tactics to manipulate public opinion or deceive the public. Spin approaches used by some political teams include "burying" potentially negative new information by releasing it at the end of the workday on the last day before the long weekend; selective quotes from previous speeches made by their superiors or opposing politicians to give the impression that they advocated certain positions; and deliberately leaking misinformation about opposing politicians or candidates who throw them in a negative light.

Video Spin (propaganda)

Etimologi

This term begins with the old American expression "to spin the yarn". In the 18th and 19th centuries, sailors were known for using their free time aboard to make threads or ropes (threads). Seafarers are also famous for telling a remarkable story about their exploits when they return to shore. When someone fools you, it is said that "he spins me an amazing thread". The threads also become synonymous for "fairy tales" - "What a yarn!" means "what a made-up story."

Maps Spin (propaganda)

History

Edward Bernays has been called "The Father of Public Relations". As Larry Tye explains in his book Beplay: Edward L. Bernays and Birth of Public Relations, Bernays can help tobacco and alcohol companies use techniques to make certain behaviors more socially acceptable by the 20th of the United States. Tye claims that Bernays is proud of his work as a propagandist. Since information technology has improved dramatically since the late 20th century, commentators such as Joe Trippi have advanced the theory that modern Internet activism signifies the end of political change. By giving direct rivals to every point that spin doctors can produce, this theory shows, the Internet's madness in some societies will inevitably lead to a reduction in the effectiveness of spin.

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Technique

Spin Techniques include:

• Selectively present facts and quotes that support one's position ("cherry picking"). For example, pharmaceutical companies can choose and choose two trials where their products show positive effects, ignore hundreds of failed experiments, or politicians staff can choose their own short speech quotes from previous years that seem to indicate their candidate's support for a particular position.
• Non-denial denial
• Apology without apology
• "Error made" is an example of a commonly used distance language as a rhetorical device, in which a speaker acknowledges that a situation is administered using low-quality or improper handling but avoids direct acceptance or allegation of responsibility by not specifying the person or organization made a mistake. Grammatically, the phrase uses a passive voice to focus on action while eliminating actors. The "error" recognition is framed in the abstract sense, without direct reference to who made the mistake. Speakers do not accept personal responsibility or accuse others. The word "mistake" also does not imply intent. Inadequate sound construction will place the focus on the actor, such as: "I made a mistake" or "John Doe made a mistake."
• Phrases in a way that assumes unproved claims, or avoids questions
• "Bury bad news": announce unpopular things when it's believed that the media will focus on other news. In some cases, the government has released a potentially controversial report on a long weekend of summer, to avoid significant news coverage. Sometimes "other news" is deliberately announced popular items at the same time.
• Deviations and redirects
• Limited hangout

Over the years, businesses have been using false or misleading customer testimonials by editing/spinning customers to reflect a much more satisfying experience than it actually was. In 2009, the Federal Trade Commission renewed their laws to include measures to ban this type of "spinning" and has enacted this law lately.

Several companies have emerged that verify the authenticity of business testimonials that are present on marketing materials in an attempt to convince a person to become a customer.

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See also

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References

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Bibliography

Rootts, Alasdair S. (2005). "Spin Control and Freedom of Information: Lessons for the United Kingdom of Canada". Public Administration . 83 : 1-23. doi: 10.1111/j.0033-3298.2005.00435.x.

Kathleen Hall Jamieson and Brooks Jackson (2007): unSpun: Finding Facts in a Disinformation World , (Random House Paperback, ISBN 978-1400065660)

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External links

• Christian Science Monitor: Spinning room - an oily machine from a political meat grinder
• Outfoxed: OUTFOXED: Rupert Murdoch's War on Journalism
• Spinwatch monitors spins and propaganda
• SPIN (documentary): [2]
• Books interview with Bill Press in Play This! All The Ways We Do Not Tell The Truth, January 6, 2002.

Source of the article : Wikipedia