Media events , also known as pseudo events, are events or activities performed for the purpose of media publicity. It can also include any event discussed in the mass media or mostly inhabited by the media. Media events can center on news announcements, birthdays, press conferences, or planned events such as speeches or demonstrations. Instead of paying for advertising time, the media or fake events attempt to use public relations to gain media and public attention.
The term pseudo-event was coined by theorist and historian Daniel J. Boorstin in his 1961 book: "The celebration was held, photographs taken, opportunities widely reported. "This term is closely related to the idea of ​​hyperreality and thus postmodernism, although Boorstin's currency precedes the two ideas and work of postmodern thinkers such as Jean Baudrillard. Media events become a kind of planned event, perhaps not authentically different from the spontaneous ones.
In distinguishing between pseudo events and spontaneous events, Boorstin states the characteristics of pseudo events in his book entitled "Hidden History." He said that pseudo events are: dramatic, recurrent, expensive, intellectually planned, and social. This leads to other pseudo events, and one should know about it to be "told".
Similarly, Elihu Katz describes the decisive features of a media event as: direct (ie, live broadcast), organized by a non-media entity, containing ceremonial and dramatic values, pre-laying, and centering on personality, whether it becomes one person or one group
A number of video artists have explored the concept of pseudo shows. The Ant Farms group mainly plays with a false event, though not so identified, in their work "Media Burn" (1975) and "The Eternal Frame" (1975).
Video Media event
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A press conference is often held when an organization wants members of the press to get announcements simultaneously. Person-on events may include interviews, questions, and events-and-send.
Media events such as news conferences can be expected, especially before, during, and after sporting events, and the National Football League demands that its players provide weekly media events by taking post-match questions from reporters. When the Seattle Seahawks ran back Marshawn Lynch dressed and left the stadium after losing on November 16, 2014, the NFL fined him $ 100,000.
Award ceremonies, red carpet events, and celebrity photo opportunities are all regarded as a type of media event, where the event is organized for the purpose of introducing selected narratives to the media.
The sex band created with the intent to 'leak' is a pseudo-event form because its purpose is to generate media attention.
A protest can be planned almost exclusively for the purpose of getting media attention to a problem or cause.
A political convention, or a planned presentation or speech about corporate earnings or political issues, is a form of media event.
Maps Media event
Historical examples
Media events become prominent when the media do so. Driving the Golden Spike in the Promontory Summit, Utah in 1869 has been described as one of the first media events in the United States. Edward Bernays and his Freedom Torch campaign in 1929 were examples of early media events that managed to influence public opinion. Similarly, Nikita Khrushchev's visit to the United States in 1959 was very influential, and has been cited as the first example of a media event used in Politics.
Media events became practical in the mid-19th century when the Morse telegraph and the expansion of daily newspapers introduced the same news cycle. The emergence of the internet led to a lot of media stories published Directly from media events, real-time Twitter coverage, and live analysis of television-based media events. When Prince's music artist pretended to take questions during the Super Bowl press conference, but instead immediately sang the song, his own performance became a media-media-in-event-media event
See also
- Company anniversary
- Circus media
- Acquisition of media
References
Common sources
- BÃÆ'¶sch, Frank: European Media Events , Online History Europe, Mainz: European History Institute, 2010, taken: June 13, 2012. Daniel Dayan and Elihu Katz, Media Events: Live History (Cambridge: Harvard University Press, 1992).
External links
- History and Television
- Consumer Products Events
- How Mass Media Simulates Political Transparency
- Post Graduate Program: Transnational Media Events from the Early Modern Times to the present
Source of the article : Wikipedia
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