Chick-fil-A ( chik-fil- AY , splat Pronunciation English "fillet") is a chain of American fast food restaurants headquartered in the city of College Park, Georgia, specializing in chicken sandwiches. Founded in May 1946, it operates over 2,200 restaurants, mainly in the United States. The restaurant serves breakfast before switching to its lunch and dinner menu. Chick-fil-A also offers customer-provided options from the menu for special occasions.
Many of the company's values ​​are influenced by the religious beliefs of its founder, S. Truett Cathy, a devout Southern Baptist. Most notably, all Chick-fil-A restaurants are closed for business on Sundays, also on Thanksgiving and Christmas.
Video Chick-fil-A
Histori
The origins of the chain can be traced to the Dwarf Grill (now Dwarf House), a restaurant opened by S. Truett Cathy, former chairman and CEO of the chain, in 1946. The restaurant is located in Hapeville, Georgia, suburb of Atlanta, and is near Ford Motor Company's now destroyed Factory Assembly plant, has been a source for many visitors for many years.
In 1961, after 15 years in the fast food business, Cathy found a pressure fryer that can cook chicken sandwiches at the same time as cooking fast-food hamburgers. After this discovery, he registered the name Chick-fil-A, Inc. The company's trademark slogan, "We Did not Find Chickens, Only Chicken Sandwiches," refers to their flagship menu item, Chick-fil-A Chicken Sandwich.
The Chick-fil-A first opened in 1967, at the food court of Greenbriar Mall, in suburban Atlanta. During the 1970s and early 1980s, the chain was expanded by opening a new franchise in a suburban food court. The first freestanding franchise opened April 16, 1986, at North Druid Hills Road in Atlanta, Georgia, and the company began to focus more on this type of franchise than the food court type. Although it has grown out of its original geographic base, most of the new restaurants are located in the southern suburbs. In October 2015, the company opened a 5,000 square foot restaurant in Manhattan that became the largest Chick-fil-A in the country at the time. By 2016, the chain has about 1,950 locations. It also has 31 drive-through-only locations. Chick-fil-A can also be found at universities, hospitals, and airports through license agreements.
Since 1997, the Atlanta-based company has been a major sponsor of Peach Bowl, an annual college football bowl game played in Atlanta on New Year's Eve. Chick-fil-A is also a major sponsor of the SEC and ACC of college athletics.
The company expanded for the first time outside the United States by opening an outlet at Calgary International Airport in Calgary, Alberta, Canada in May 2014. The restaurant is located near the departure area for flights to the United States. However, like the location in America, it is closed on Sundays and Christmas (however, open on what will become Thanksgiving Day in America, as Thanksgiving Day celebrated the previous month in Canada).
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Business model
Chick-fil-A retains ownership of each restaurant. Chick-fil-A selects the location of the restaurant and makes it. Chick-fil-A franchisee only requires an initial investment of $ 10,000 to become an operator. Each operator is self-selected and undergoes a rigorous training program; interviews and training can take months and is not an easy process. Status Chick-fil-A on their site:
"This is not the right opportunity for you if you:
- Looking for a passive investment in business.
- Want to sell the property to Chick-fil-A, Inc.
- Request that Chick-fil-A, Inc. build in the specified location.
- Looking for multi-unit franchise opportunities. "
Since 2010, Chick-fil-A has led the fast-food industry with average sales per restaurant, although it's only open six days a week, generating an average of $ 4.8 million per restaurant by 2016 (Whataburger is second with $ 2.7 million per restaurant).
Ads
"Eat Mor Chikin" is the most prominent advertising slogan in the chain, created by The Richards Group in 1995. This slogan is often seen in advertisements, featuring Holstein dairy cows that are often seen wearing (or holding) signs that (usually) read: "Eat Mor Chikin" in all capital letters. The advertising campaign was temporarily suspended during the scare of mad cow disease on January 1, 2004, so as not to make the chain seem insensitive or seem to capitalize on the fear of increasing its sales. Two months later, the cows were prepared again. The cows replace the old chain mascots, Doodles, anthropomorphic chickens that still appear as C on the logo.
Chick-fil-A vigorously protects its intellectual property, sends letters to a halt and stops to people they say violates their trademark. Corporations have successfully protested at least 30 examples of the use of the phrase "eat more", saying that its use will cause public confusion, dilute the peculiarities of their intellectual property, and reduce its value.
A 2011 letter to Vermont artist Bo Muller-Moore featuring a t-shirt print that reads: "Eat More Kale" demands that he stop printing t-shirts and submit his website. The incident drew criticism from Vermont Governor Peter Shumlin, and created a reaction to what he called Chick-fil-A "corporate bullying." On December 11, 2014, Bo Muller-Moore announced that the US Patent Office granted its application for the trademark of its "Eat More Kale" phrase. The official announcement of his victory occurred on December 12, 2014, with Shumlin and other supporters on the state ladder. His public battles attracted regional and national attention, Shumlin support, and a pro-bono law student team from the University of New Hampshire's legal clinic.
After 22 years with The Richards Group, Chick-fil-A switched to McCann New York in 2016. Together with cows, advertisements include famous people in history in a campaign called "Chicken for Breakfast. It's not as crazy as you think. "
Event sponsored
- Chick-fil-A Classic
- The Chick-fil-A Classic is a high school basketball tournament held in Columbia, South Carolina. The tournament was in its eighth year of operation and featured nationally ranked players, and teams. The tournament is co-sponsored by the Greater Columbia Education Development Foundation (GCEAF), which provides scholarships to high school students in the greater Columbia area.
- Chick-fil-A Peach Bowl
- The Chick-fil-A Peach Bowl is a college football game played annually in Atlanta, Georgia.
- Chick-fil-A Kickoff Game
- The Chick-fil-A Kickoff Game is an early college football game played at the Mercedes-Benz Stadium in Atlanta, Georgia; before 2017, it was played on the Georgia Dome. It has two high ranking teams, one of them always from the Southeast Conference. In the 2012 and again seasons in the 2014 season, the event expanded into two matches. It will also be two games by 2017.
- Chick-fil-A Kyle Petty's Charity Ride Across America
- The Chick-fil-A Kyle Petty's Charity Ride Across America is an annual charity motorcycle tour to raise money, among other charities, Victory Junction, a camp for severely ill children.
Related restaurant
Hapeville Dwarf House
Truett Cathy opened his first restaurant, The Dwarf Grill - - later renamed Dwarf House - in Hapeville, Georgia, in 1946, and developed a pressured chicken breast sandwich there. In the original Chick-fil-A Dwarf Grill, in addition to the full size entrance, there is also an extra small front door. The original Dwarf house in Hapeville, Georgia is open 24 hours a day, six days a week, except on Sunday, Thanksgiving, and Christmas. The store closes at 10:00 pm on a Saturday night, and the day before Thanksgiving and Christmas and reopens at 6 am on Monday morning and the day after Thanksgiving and Christmas. It has a larger dinner menu than other Dwarf House locations as well as a view of seven animated dwarfs behind the restaurant. It's across the street from a Ford Motor Company factory called the Atlanta Assembly.
Dwarf House
Truett's original full-service restaurant offers a substantial menu and provides customers a choice of table services, street counter service or drive-thru windows. In 2012, 13 Chick-fil-A Dwarf House restaurants operate in the Atlanta metro area.
Truett's Grill
In 1996, Truett's Grill first opened in Morrow, Georgia. The second location opened in 2003 in McDonough, Georgia, and the third location opened in 2006 in Griffin, Georgia. Similar to the Chick-fil-A Dwarf House, these independently owned restaurants offer traditional dining, lounging and expanded menu options in restaurant-themed dinners. In 2017, Chick-fil-A destroyed several Dwarf House locations to replace it with the Truett Grill location.
Corporate culture
S. Truett Cathy is a devout Southern Baptist; His religious beliefs have a huge impact on the company. The company's official statement of company objectives says that the business exists "To glorify God by being a faithful servant of all entrusted to us to have a positive influence on all those associated with Chick-fil-A."
Cathy's trust is also responsible for the most famous and distinctive feature chain: all Chick-fil-A locations (both corporate and franchised) are closed on Sundays, also on Thanksgiving and Christmas. Cathy states as the final step in her Five Step Recipe for Business Success "I am not so committed to financial success that I am willing to abandon my principles and priorities One of the most obvious examples of this is our decision to close on Sunday. Closing on Sundays is our way of honoring God and directing our attention to things that are more important than our business. "
In an interview with ABC News's Nightline, Truett's son Dan T. Cathy told reporter Vicki Mabrey that the company was also closed on Sunday because "on Sunday arrives, she's just tired." And Sunday is not a big trading day, at the time.So he closed on the first Sunday and we've closed since then.He thinks if he does not like working on Sunday, other people do not. "The younger Cathy also quoted his father as saying, "I do not want to ask people to do that what I do not want to do myself."
Their website states, "The culture and tradition of our Chick-fil-A service at the Restaurant is to treat everyone with honor, dignity and respect - regardless of their belief, race, creed, sexual orientation, or gender."
Chick-fil-A's reputation when closed on Sundays extends to non-traditional locations. On December 17, 2017 Chick-fil-A broke their tradition and opened on Sunday to prepare meals for abandoned passengers, during a power outage at Atlanta-Hartsfield-Jackson International Airport. In addition to countless shopping and airport counties, the Chick-fil-A location at the Mercedes-Benz Stadium in Atlanta will be closed on Sunday even though its main tenant, Atlanta Falcons, played most of their home games on Sunday. The location will open when the Falcons have a Monday night game, Thursday night or Saturday, as well as a non-Sunday home game of Atlanta United FC and other events at the stadium. On Sundays, digital signs will be reversed and Levy Restaurant concession holders will sell nonbranded food and beverages on site.
This also applies to places known for day-night activities. For example, when Chick-fil-A eventually expanded into the Las Vegas area after Cathy's death (because she never wanted to expand into the area because of what she perceived as the "sin" image of the city), all locations are open 24 hours a day (because most jobs serving in the valley), but still closed on Sunday, closed at midnight on Saturday night and reopened at midnight Monday morning.
same-sex marriage controversy
In January 2011, the media reported that Chick-fil-A co-sponsored a marriage conference with the Pennsylvania Family Institute (PFI), an organization opposed to same-sex marriage laws. Chick-fil-A clarified that "one of our independent Restaurant Operators in Pennsylvania was asked to provide a sandwich to two Marriage Art video seminars". WinShape Foundation, a charitable organization founded by Truett and his wife, also stated that they would not allow same-sex couples to participate in their marriage retreats.
Chick-fil-A has donated more than $ 5 million, through WinShape, to groups opposed to same-sex marriage. Of this amount, more than $ 3 million was donated mainly to Christian organizations whose agenda included opposition to same-sex marriage, with money donated between 2003 and 2009. A total of $ 1.9 million was donated in 2010 to groups such as Wedding & amp; Family Foundation, Exodus International, and Family Research Council (FRC). That year, the FRC, which received $ 1,000 was listed as a hate anti-gay group by the Southern Poverty Law Center. WinShape has also contributed to Christian groups including the Christian Athlete Guild and Exodus International, the latter being noted to support ex-gay conversion therapy. In response, students at several colleges and universities work to ban or remove corporate restaurants from their campuses. On January 28, 2013, Shane L. Windmeyer, leader of Campus Pride, suspended their campaign.
In June and July 2012, Chick-fil-A chief operating officer Dan T. Cathy made several public statements about same-sex marriage, saying that those who "have the courage to define what marriage is about" are "inviting God's judgment on our nation". Some prominent politicians express disagreement. Boston Mayor Thomas Menino and Chicago Alderman Proco "Joe" Moreno said they hoped to block franchise expansion into their area. The proposed ban attracts criticism from liberal experts, jurists, and the American Civil Liberties Union. The Jim Henson Company, which has a children's Pajanimals children's licensing arrangement with Chick-fil-A, says it will stop its business relationship, and donate payments to Gay & Lesbian Alliance Against Defamation. Chick-fil-A stopped handing out toys, claiming that the unrelated security issues that came before the controversy. Chick-fil-A released a statement on July 31, 2012, saying, "We are a restaurant company focused on food, service and hospitality, our intention is to leave a policy debate on same-sex marriage with government and the political arena."
Response
In response to the controversy, former Arkansas Governor Mike Huckabee initiated the Chick-fil-A Appreciation Movement to counteract the Chick-fil-A boycott launched by same-sex marriage activists. Over 600,000 people RSVPed on Facebook for Huckabee appreciation events. On August 1st, the Chick-fil-A restaurant underwent a massive public support show across the country with companies reporting record-breaking sales. A consulting firm estimates that the average Chick-fil-A restaurant has 29.9 percent more sales and 367 more subscribers than it did on Wednesday.
Policy change report
In September 2012, the Civil Rights Agenda (TCRA) announced that Chick-fil-A had "stopped contributing to organizations that promote discrimination, in particular on LGBT civil rights." Chick-fil-A officials declare in an internal document that they "will treat everyone equally, regardless of sexual orientation." In a letter from the Chick-fil-A Real Estate Executive Director, the company stated, "The WinShape Foundation is now looking more closely at the organizations it considers helpful, and in the process will remain true to a philosophy that does not support organizations with a political agenda."
According to Chicago Alderman Proco "Joe" Moreno, Chick-fil-A has a respectful statement for everyone regardless of sexual orientation in the internal document called Chick-fil-A: Who We Are . A document released by Chick-fil-A on September 20, 2012, does not mention organizations opposed to same-sex marriage as part of the Chick-fil-A donation base. WinShape Marriage will continue to be supported financially, with a stated focus on some retreats to strengthen marriage.
According to the Focus on the Family website, CitizenLink.com , "Chick-fil-A and her donating arm, WinShape Foundation, do not agree to stop donating to groups that support the definition of marriage in exchange to be allowed to open a franchise in Chicago. "Mike Huckabee stated that he" spoke earlier today personally with Dan Cathy, CEO of Chick Fil-A on a new report that Chick Fil-A has succumbed to the demands of same-sex marriage supporters. The company continues to focus on fair treatment of all its customers and employees, but ending the confusion gives me this statement. "The statement given by Chick-fil-A is posted on the Huckabee website.
Beginning April 2018, Chick Fil-A reportedly continues to contribute to anti-L.G.B.T. group.
Recipes Changes
Although Chick-fil-A always uses a trans fat-free process in chicken sandwiches, anticipating consumer food issues, in 2008, it became the first fast-food free restaurant to trans-fat.
In 2011, food blogger and activist Vani Hari wrote a post titled "Chick-fil-A or Chemical Fil-A?" on its website, FoodBabe.com. He notes that the Chick-fil-A sandwich contains nearly 100 ingredients, including peanut oil with TBHQ. In October 2012, Chick-fil-A invited Hari to meet with company executives at Atlanta headquarters, GA. In December 2013, Chick-fil-A informs Hari that it has removed the Yellow dye no. 5 and has reduced sodium content in chicken soup. The company also said that they are testing peanut oil that does not contain TBHQ and will begin testing sauce and sauce made without high fructose corn syrup by 2014.
Plan to raise chickens without antibiotics
According to the Food and Drug Administration, antibiotics used in farms, many of which are also used to treat humans, have contributed to the emergence of harmful bacteria. In December 2012, the FDA announced plans to eliminate certain antibiotics in the food production industry.
In February 2014, Chick-fil-A announced plans to present chicken bred without antibiotics at its national restaurant within five years. Chick-fil-A is the first fast-service restaurant that sets out a plan and is committed to only serving poultry raised without antibiotics.
See also
- List of fast-food chickens
References
External links
- Official website
Source of the article : Wikipedia
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