Yahoo! is a web service provider headquartered in Sunnyvale, California and wholly owned by Verizon Communications through Oath Inc. Original Yahoo! The company was founded by Jerry Yang and David Filo in January 1994 and was founded on March 2, 1995. Yahoo was one of the early pioneers of the Internet era in the 1990s.
It's known globally for its Web portal, Yahoo! search engine Search, and related services, including Yahoo! Directory, Yahoo! Yahoo! Mail News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, ads, online mapping, video sharing, fantasy sports, and social media websites. At its peak it is one of the most popular sites in the United States. According to the third-party web analytics provider Alexa and SimilarWeb, Yahoo! is the most-read news and media website - with over 7 billion views per month - ranking as the most visited website in the world by 2016.
After the most popular website in the US, Yahoo slowly declined, beginning in the late 2000s, and by 2017 Verizon Communications acquired most of Yahoo's Internet business for $ 4.48 billion, excluding its shares in Alibaba Group and Yahoo! Japan who moved to Yahoo's replacement company, Altaba.
Video Yahoo!
Histori
Pendirian
In January 1994 Yang and Filo were graduate students of electrical engineering at Stanford University, when they created a website called "Jerry and David's guide to the World Wide Web". This site is another website directory, set in the hierarchy, as opposed to a searchable index of the page. In March 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!". Yahoo! The directory, provided for users to surf the Internet, became their first product and the company's original goals. Domain "yahoo.com" was created on January 18, 1995.
The word "yahoo" is the backronym for "Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" describes how Yahoo's database is structured in subcategory layers. The term "oracle" is meant to mean "the source of truth and wisdom", and the term "officious", rather than related to the normal meaning of the word, describes many office workers who will use the Yahoo database while surfing from work. However, Filo and Yang insist that they primarily choose a name because they like the slang definition of "yahoo" (used by students in the original David Filo in the late 1980s and early 1990s to refer to rural, unsophisticated, rural people): " rough, not sophisticated, rude. "This meaning comes from the race of Yahoo fictional creatures from Gulliver's Travels .
Expansion
Yahoo grew rapidly throughout the 1990s. Like many search engines and web directories, Yahoo adds web portals. In 1998, Yahoo was the most popular starting point for web users, and Yahoo Directory's most widely edited human being is the most popular search engine. It also makes a lot of high profile acquisitions. Stock prices rocketed during the dot-com bubble, Yahoo shares closed at an all-time high of $ 118.75 a share on Jan. 3, 2000. However, after the dot-com bubble burst, it hit a post-bubble low of $ 8.11 on Sept 26 2001.
Yahoo began using Google for search in 2000. Over the next four years, Google developed its own search technology, which came into use in 2004. In response to Google's Gmail, Yahoo began offering unlimited email storage in 2007. The company struggled through 2008 , with some big layoffs.
In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for $ 44.6 billion. Yahoo formally rejected the offer, claiming that it "substantially underestimates" the company and not for the benefit of its shareholders. Three years later, Yahoo had a market capitalization of $ 22.24 billion. Carol Bartz replaced Yang as CEO in January 2009. In September 2011, he was removed from his post at Yahoo by company chairman Roy Bostock, and CFO Tim Morse named as Interim CEO of the company.
In early 2012, after the appointment of Scott Thompson as CEO, rumors began to spread about looming layoffs. Several key executives left, including Chief Product Officer Blake Irving. On April 4, 2012, Yahoo announced a cut of 2,000 jobs, or about 14 percent of 14,100 workers. The cuts are expected to save about $ 375 million annually after the layoffs are completed by the end of 2012. In an email sent to employees in April 2012, Thompson reiterated its view that customers should come first at Yahoo. He also completely rearranged the company.
On May 13, 2012, Yahoo issued a press release stating that Thompson is no longer with the company, and will be temporarily replaced by Ross Levinsohn, who was recently appointed as chairman of Yahoo's new media group. Thompson's total compensation for his 130-day tenure with Yahoo was at least $ 7.3 million.
On July 15, 2012, Marissa Mayer was appointed as President and CEO of Yahoo, effective July 17, 2017.
On May 19, 2013, Yahoo's board approved the purchase of the $ 1.1 billion Tumblr blog site. Tumblr's CEO and founder David Karp will remain a major shareholder. The announcement is rumored to mark a trend of change in the technology industry, such as big companies like Yahoo, Facebook, and Google acquire Internet companies newbies that generate low revenue as a way to connect with a large and growing community online. The Wall Street Journal states that the purchase of Tumblr will satisfy Yahoo's need for a "growing social networking and communications center." On May 20, the company announced the official acquisition of Tumblr and the transaction was completed within one month. The company also announced plans to open its San Francisco office in July 2013.
On August 2, 2013, Yahoo acquired Rockmelt; his staff is retained, but all of his existing products are discontinued.
Data collected by comScore during July 2013 reveals that more people in the US visit Yahoo's website for a month than Google; that opportunity is the first time Yahoo has outperformed Google since 2011. Data does not count mobile usage, or Tumblr.
On December 12, 2014, Yahoo! completed the acquisition of BrightRoll video advertising provider for $ 583 million.
On November 21, 2014, it was announced that Yahoo had acquired Cooliris.
Reject, security breach, purchase Verizon
In the fourth quarter of 2013, the company's share price has doubled since Marissa Mayer took over as president in July 2012; However, the share price reached about $ 35 in November 2013. It rose to $ 36.04 by mid afternoon of December 2, 2015, possibly on news that the board of directors meets to decide Mayer's future, whether to sell a troubled Internet business, and whether will continue with its spin-off stake on China's Alibaba e-commerce website. Not all went well during Mayer's tenure, including the $ 1.1 billion Tumblr acquisition that has not proven useful and predicted the original video content that resulted in a $ 42 million decline. Sydney Finkelstein, a professor at Tuck School of Business at Dartmouth College, told The Washington Post that sometimes, "the only thing you can do best... is to sell the company." Yahoo's closing price Inc. on December 7, 2015 is $ 34.68.
The Wall Street Journal ' s Douglas MacMillan reported on February 2, 2016 that Yahoo CEO Marissa Mayer is expected to cut 15% of his workforce.
On July 25, 2016, Verizon Communications announced that it has agreed to buy Yahoo's core Internet business for $ 4.83 billion. Following the purchase conclusions, these assets merged with AOL to form a new entity known as Oath Inc. on June 13, 2017; Yahoo, AOL, and Huffington Post will continue to operate under their own name, under the umbrella of Oath Inc. The deal excludes Yahoo's 15% stake in Alibaba Group and a 35.5% stake in Yahoo! Japan; after the completion of the acquisition, these assets will be maintained under the name Altaba, with a new executive team.
On September 22, 2016, Yahoo revealed data breaches that occurred in late 2014, where information relates to at least 500 million user accounts, one of the largest violations reported to date. The United States has charged four people, including two employees of the Russian Federal Security Service (FSB), for their involvement in the hack. On December 14, 2016, the company revealed that another separate data breach has occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts. The company claims that the hacker has used stolen internal software to forge HTTP cookies.
Responding to these violations, Bloomberg News reported Verizon attempted to renegotiate an agreement to reduce the purchase price by $ 250 million, causing a 2% increase in Yahoo's stock price. On February 21, 2017, Verizon agreed to lower its purchase price for Yahoo! with $ 350 million, and split the obligations related to investigation of data breaches.
On June 8, 2017, Yahoo's shareholders approved the sale of some of the company's Internet assets to Verizon for $ 4.48 billion. The deal officially closed on June 13, 2017.
In a press release from October 3, 2017, Oath Inc., a subsidiary of Verizon, stated that all Yahoo user accounts, about 3 billion, were affected by the August 2013 thieves.
Maps Yahoo!
Altaba, Inc.
On June 16, 2017, a portion of the original Yahoo Inc, not purchased by Verizon Communications, was renamed Altaba Inc . On the Securities and Exchange Commission website of the United States, they registered the new company as "an undervanded, closed-door investment management company."
The former ticker symbol Yahoo Inc., YHOO, has retired for AABA. This took place on Monday, June 19, 2017.
Products and services
Yahoo operates a portal that provides news, entertainment, and latest sports information. This portal also gives users access to other Yahoo services such as Yahoo! Search, Yahoo Mail, Yahoo Maps, Yahoo Finance, Yahoo Groups and Yahoo Messenger.
Communications
Yahoo provides internet communication services such as Yahoo Messenger and Yahoo Mail. In May 2007, its e-mail service will offer unlimited storage.
Yahoo provides social networking services and user-generated content, including products like My Web, Yahoo Personals, Yahoo 360 Â °, Delicious, Flickr, and Yahoo Buzz. Yahoo closed Yahoo Buzz, MyBlogLog, and many other products on April 21, 2011.
Yahoo Photos closed on 20 September 2007, supporting Flickr. On October 16, 2007, Yahoo announced that it would stop Yahoo 360 Â, including bug fixes; the company explained that in 2008 it would instead form a "universal profile" similar to the experimental system Yahoo Mash.
Content
Yahoo partners with many content providers in products like Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo! Answers and Yahoo Games to provide news and related content. Yahoo provides a personalized service, My Yahoo, which allows users to combine their favorite Yahoo features, feed content and information onto a single page.
On March 31, 2008, Yahoo launched Shine, a site designed for women seeking information and online advice between the ages of 25 and 54.
Shared-co-branded Internet services
Yahoo is developing partnerships with broadband providers such as AT & amp; T Inc. (through Prodigy, BellSouth & SBC), Verizon Communications, Rogers Communications, and British Telecom, offering a variety of free and premium Yahoo content and services to customers.
Mobile service
Yahoo Mobile offers services for email, instant messaging, and mobile blogs, as well as information, search and alert services. Service for camera phones includes entertainment and ringtones.
Yahoo introduced its Internet search system, called OneSearch, for mobile phones on March 20, 2007. The results include headlines, images from Flickr, business listings, local weather, and links to other sites. Instead of just showing, for example, popular movies or critical reviews, OneSearch lists local movie theaters currently playing movies, along with user ratings and news titles about the movie. Postcode or city name is required for OneSearch to start sending local search results.
Web search results are listed on one page and prioritized into categories.
In 2012, Yahoo uses Novarra's mobile content transcoding service for OneSearch.
On October 8, 2010, Yahoo announced plans to bring video chats to mobile via Yahoo Messenger.
Trading
Yahoo offers shopping services like Yahoo! Shopping, Yahoo Autos, Yahoo Real Estate and Yahoo Travel, which allows users to collect relevant information and conduct commercial transactions and online purchases. Yahoo auction was suspended in 2007 except for Asia. Yahoo Shopping is a price comparison service using Kelkoo's price comparison service obtained in April 2004.
Small business
Yahoo provides business services such as Yahoo DomainKeys, Yahoo Web Hosting, Yahoo Merchant Solutions, Yahoo Business Email and Yahoo Store for small business owners and professionals who enable them to build their own online store using Yahoo tools.
Ads
Yahoo Search Marketing provides services like Sponsored Search, Local Advertising and Product/Travel/Directory Submissions that allow different businesses to advertise their products and services on the Yahoo! network.
After the closing of the "beta" version on April 30, 2010, Yahoo Publisher Network was relaunched as an advertising tool that allows online publishers to monetize their websites through the use of ads relevant to the site.
Yahoo launched a new Internet advertising sales system in the fourth quarter of 2006, called Panama. This allows advertisers to bid on search terms to trigger their ads on search results pages. The system considers the bid, ad quality, clickthrough rate, and other factors in the ad rank. Through Panama, Yahoo aims to provide more relevant search results to users, a better overall experience, and increased monetization.
On April 7, 2008, Yahoo announced APT from Yahoo, originally called AMP from Yahoo, an online advertising management platform. This platform simplifies ad sales by bringing together buyers and seller markets. This service was launched in September 2008.
In July 2009, Yahoo agreed to use Microsoft as the exclusive technology provider for its search services, and Microsoft will provide contextual advertising for Yahoo! non-exclusively. Yahoo! will be the exclusive worldwide sales force for premium search advertisers Yahoo and Microsoft. In September 2011, Yahoo formed an advertisement that sells strategic partnerships with its two main competitors, AOL and Microsoft. But in 2013 it was found to be underperforming in market share and revenue, as Microsoft only took four percent of Yahoo's search market, without increasing their combined share.
Yahoo Next
Yahoo Next is an incubation site for future Yahoo technology that is undergoing testing. It contains a forum for Yahoo users to provide feedback to help develop Yahoo's technology in the future.
Yahoo BOSS
Yahoo Search BOSS is a service that allows developers to build search applications based on Yahoo search technology. Initial partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol.
In early 2011, the program switched to paid models using a cost-per-query model from $ 0.40 to $ 0.75 CPM (cost per 1000 BOSS questions). The price, as Yahoo explains, depends on whether the query is web, images, news, or other information.
Yahoo Meme
Yahoo Meme is a social beta service, similar to the popular social networking site Twitter and Jaiku.
Y! Connect
Y! Connect allows individuals to leave comments on online publication boards using their Yahoo ID, rather than having to register with an individual publication. The Wall Street Journal reports that Yahoo plans to mimic the strategy used by rival Facebook Inc. to help drive traffic to its site.
Accessibility Yahoo
Yahoo has invested resources to improve and improve access to the Internet for communities with disabilities through the Yahoo Accessibility Lab.
Yahoo Axis
Yahoo Axis is a desktop web browser extension and mobile browser for iOS devices created and developed by Yahoo. The browser made its public debut on May 23, 2012. The copy of the private key used to sign the official Yahoo browser extension for Google Chrome accidentally leaked in the first public release of the Chrome extension.
Yahoo SearchMonkey
Yahoo SearchMonkey (often misspelled Search Monkey) is a Yahoo service that allows developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites. The service was closed in October 2010 along with other Yahoo services as part of a Microsoft and Yahoo search deal. The SearchMonkey name is a tribute to Greasemonkey. Officially, the product name has no spaces and two capital letters.
Yahoo SearchMonkey was selected as one of the 10 Best Semantic Web Products of 2008.
Service is inactive
Geocities is a popular web hosting service that was founded in 1995 and is one of the first services that offer web pages to the public. At one point it was the third most explored site on the World Wide Web. Yahoo bought GeoCities in 1999 and ten years later the web host was shut down, removing about seven million web pages. Much information is lost but many of the sites and pages are reflected in the Internet Archive, OOcities.com, and other databases.
Yahoo Go, a Java-based phone application with access to most Yahoo services, closed on January 12, 2010.
Yahoo 360Ã,              Yahoo is a social networking service launched in March 2005 by Yahoo and closed on July 13, 2009. Yahoo Mash beta is another social service that closed after one year of operation before leaving beta status.
Yahoo Photos closed on 20 September 2007, supporting integration with Flickr. Yahoo Tech is a website that provides product information and setting suggestions to users. Yahoo launched its website in May 2006. On March 11, 2010, Yahoo shut down its services and redirect users to the tech news section of Yahoo. Other discontinued services include Farechase, My Web, Audio Search, Pets, Live, Kickstart, Briefcase, and Yahoo for Teachers.
Hotjobs are acquired by and join Monster.com.
Yahoo Koprol is an Indonesian geo-tagging website that allows users to share information about location without using a GPS device. Koprol was acquired by Yahoo a year after its commencement and, in 2011, 1.5 million people used the website, with users also based in Singapore, the Philippines and Vietnam. However, eighty percent of users are Indonesian. Yahoo officially stopped Koprol on August 28, 2012, therefore "does not mean encouraging income or engagement".
Yahoo Mail Classic is announced to be closed in April 2013. Yahoo makes a notice that, starting June 2013, Mail Classic and other older versions of Yahoo Mail will be closed. All Mail Classic users are expected to switch to a new Yahoo Mail, using IMAP, or switch to another email service. In addition, April 2013 brings the upcoming closure, Yahoo Deals, Yahoo SMS Alerts, Yahoo Kids, Yahoo Mail and Messenger feature phone (J2ME).
In early July 2013, Yahoo announced the closure of Astrid's task management service schedule. Yahoo acquired the company in May 2013 and will discontinue service on August 5, 2013. The team at Astrid has supplied customers with data export tools and recommended former competitors such as Wunderlist and Sandglaz.
Twitter slide leak on changes to Yahoo
On December 15, 2010, one day after Yahoo announced a 4% job levy of its employees across their portfolio, MyBlogLog founder Eric Marcoullier posted a slide from Yahoo employees on Twitter. The slides are visible during the employee's special strategy webcast that shows changes in Yahoo's offerings.
The following services are in the column under "Sunset": Options Yahoo, AltaVista, MyM, AlltheWeb, Yahoo Bookmarks, Yahoo Buzz, del.icio.us, and MyBlogLog. Below the "Merge" columns are: Upcoming, FoxyTunes, Yahoo Shows, Yahoo Search, Side, and FireEagle.
11 other properties are listed that Yahoo is interested in developing feature sites in the portal to replace "Sunset" and "Merge" vacancies, including previous feature services (before Yahoo Mail launched), is Yahoo Address Book, Calendar and Notepad. Although Notepad is listed as a feature service instead of sunset or joined in 2010, Yahoo has since taken steps not to emphasize Notepad. For example, in January 2013, Notepad is no longer connected in the new Yahoo mail service, though it's continuously linked in the older classic version. Also, from mid to late January 2013, Notepad is no longer searched.
The blog on the del.icio.us site released a post by Chris Yeh after a leaked slide in which Yeh stated that "Sunset" does not necessarily mean that Yahoo is closing the site. Yeh further explains that other possibilities - including del.icio.us leaving Yahoo (through sales or spin-offs) - are still being considered: "We can only imagine how disruptive news coverage over the last 24 hours has been a lot of you Speaking for our team, we are very disappointed with how this appears in the media. "On April 27, 2011, Yahoo's sale of del.icio.us to Avos was announced.
Yahoo Buzz closed on April 21, 2011 without any official announcement from Yahoo. MyBlogLog was later terminated by Yahoo on May 24, 2011.
Privacy
In September 2013, Yahoo's transparency report said the company received 29 thousand requests for information about users from the government in the first six months of 2013. More than 12,000 requests came from the United States.
In October 2013, The Washington Post reported that the US National Security Agency intercepted communication between the Yahoo data center, as part of a program called Muscular.
At the end of January 2014, Yahoo announced on its corporate blog that Google had detected a "coordinated effort" to hack millions of Yahoo Mail accounts. The company asked users to reset their passwords, but did not explain the scope of possible violations, citing ongoing federal investigations.
In August 2015, Researchers at Malwarebytes, told Yahoo about its users being hacked for vulnerabilities in Flash. According to them, the vulnerability could allow an attacker to install "ransomware" on a user's computer and lock their files until the customer pays the criminals.
Store personal information and tracking use
Working with comScore, The New York Times found that Yahoo was able to collect more data about users than its competitors from its websites and advertising networks. By one measure, Yahoo's average has potential in December 2007 to build profiles of 2,500 records per month about each visitor. Yahoo keeps search queries for a 13 month period. However, in response to European regulators, Yahoo obscures the user's IP address after three months by deleting its last eight bits.
On March 29, 2012, Yahoo announced that it would introduce the "Do Not Track" feature that summer, allowing users to opt out of Web-visit tracking and customized ads. However, on April 30, 2014, Yahoo announced that it will no longer support the "Do Not Track" browser settings.
According to a 2008 article in Computerworld, Yahoo has a dedicated, 2-petabyte data warehouse that is used to analyze the behavior of half a billion Web visitors per month, processing 24 billion events daily. In contrast, the United State Internal Revenue Service (IRS) database of all US taxpayers is only 150 terabytes.
In September 2016, it was reported that data from at least 500 million Yahoo accounts were stolen in 2014.
In October 2016, Reuters reported that by 2015, Yahoo! create software to search for e-mails of their customers at the request of the NSA or the FBI.
Criticism
In 2000, Yahoo was brought to trial in France by parties seeking to prevent French citizens from buying memorabilia associated with the Nazi Party. In March 2004, Yahoo launched a paid inclusion program whereby commercial sites secured a listing on the Yahoo search engine. Yahoo stopped the program by the end of 2009. Yahoo was criticized for providing advertising through Yahoo's advertising network to companies that display it through spyware and adware.
Yahoo, as well as other search engines, are working with the Chinese government in censoring search results. In April 2005, dissident Shi Tao was sentenced to 10 years in prison for "giving state secrets to foreign entities" as a result of being identified by IP address by Yahoo. The human rights organization and the company's general counsel debated the extent to which Yahoo's details about Shi's fate. Human rights groups have also accused Yahoo of assisting authorities in the arrest of dissidents Li Zhi and Jiang Lijun. In April 2017, Yahoo prosecuted for failing to uphold a settlement agreement in this case. Yahoo promised to provide support to their captured families and create grants for those who were persecuted for expressing their views online with Yahoo Human Rights Trust. Of the $ 17.3 million allocated to this fund, $ 13 million has been spent on townhouses in Washington, DC and other purchases.
In September 2003, opposition Wang Xiaoning was sentenced for "sedition to overthrow state power" and was sentenced to ten years in prison. Yahoo Hong Kong connects the Money group to a specific Yahoo email address. Both Xiaoning's wife and the World Organization for Human Rights sued Yahoo under the law of human rights on behalf of Wang and Shi.
As a result of media surveillance related to Internet child predators and a significant lack of advertising revenue, Yahoo's "user made" chatroom closed in June 2005. On May 25, 2006, Yahoo's image search was criticized for bringing sexually explicit images even when SafeSearch was active. In August 2015, Yahoo bought 40% (23% in September 2013) owners of the Alibaba Group, which became controversial for allowing the sale of products from sharks. The company banned the sale of shark fin products on all e-commerce platforms effective January 1, 2009. On November 30, 2009, Yahoo was criticized by the Electronic Frontier Foundation for sending a DMCA notice to the "Cryptome" whistle-blower website to publicly post details, pricing, and procedures for obtaining personal information related to Yahoo's customers.
After some concerns over private email censorship regarding websites affiliated with the rising Occupy Wall Street protests, Yahoo responded with apology and described it as an accident.
Yahoo listed in Paradise Papers, a set of secret electronic documents relating to foreign investment leaked to the German newspaper SÃÆ'¼ddeutsche Zeitung .
Allegations of sexism towards men
Scott Ard, a director of leading editors, fired from Yahoo in 2015 has filed a lawsuit accusing Mayer of leading a sexist campaign to clean male employees. Ard, a male employee, stated "Mayer encourages and encourages the use of (employee performance appraisal systems) to accommodate subjective biases and personal opinion of management, to the disadvantage of male Yahoo employees". In the suit claimed by Ard prior to his dismissal, he has received a "satisfactory" performance review since starting in the company in 2011 as head of editorial program for Yahoo's homepage, however, he is freed from his role given to a woman. which was recently employed by Megan Lieberman, editor-in-chief of Yahoo News.
The lawsuit states: "Liberman declares that he ended (Ard) because he did not receive the requested details of his duties. (Ard) had provided very information as requested, however, and reminded Liberman that he had done so. Ard) is a pretext. "
The discrimination of second sexual discrimination is filed separately by Gregory Anderson, who was fired in 2014, accusing an arbitrary and unjust corporate performance management system, making it the second sexism suit facing Yahoo and Mayer in 2016.
Management
Chief Executive Officers
- Marissa Mayer (2012-2017)
- Ross Levinsohn Interim (2012)
- Scott Thompson (2012)
- Inter Morse Team (2011-2012)
- Carol Bartz (2009-2011)
- Jerry Yang (2007-2009)
- Terry Semel (2001-2007)
- Timothy Koogle (1995-2001)
Former chief operating officer Henrique de Castro left the company in January 2014 after Mayer, who initially hired him after his appointment as CEO, fired him. De Castro, who previously worked for Google and McKinsey & amp; The company, hired to revive the Yahoo advertising business.
Yahoo International
Yahoo offers a multi-language interface. This site is available in more than 20 languages. The official directory for all Yahoo International sites is world.yahoo.com . The company's international website is wholly owned by Yahoo, with the exception of Japanese and Chinese websites.
Yahoo holds a 34.75% minority stake in Yahoo! Japan, while SoftBank holds 35.45%, Yahoo! Xtra in New Zealand, the Yahoo! own 51% and 49% of Telecom New Zealand, and Yahoo! in Australia, which is a 50-50 agreement between Yahoo and Yahoo! Seven Network. Historically, Yahoo entered into a joint venture agreement with SoftBank for major European sites (UK, France and Germany) as well as South Korea and Japan. In November 2005, Yahoo bought minority shares owned by SoftBank in Europe and Korea.
Yahoo used to hold 40% of the shares and 35% of the voting rights in Alibaba, which manages web portals in China using the Yahoo brand name, Yahoo! China. Yahoo in the US has no direct control over Alibaba, which operates as an entirely independent company. On September 18, 2012, after years of negotiations, Yahoo agreed to sell 20% of its shares back to Alibaba for $ 7.6 billion.
On March 8, 2011, Yahoo launched its local Romanian service after years of delay due to the financial crisis.
Yahoo officially entered the MENA area when it acquired Maktoob, an online portal of web hosting services and pan-regional social services, Arabic, on August 25, 2009. Because the service is regional, Yahoo officially becomes Yahoo Maktoob in the region.
As of December 31, 2012, Yahoo! Korea closed all its services and left the country, with the previous domains saying in Korean, "Starting from December 31, 2012, Yahoo! Korea is over.You can go to the real Yahoo to get more Yahoo information." Soon the message also disappeared, leaving only with a blank search bar abandoned, powered by Bing.
On September 2, 2013, Yahoo! China is closed and diverted to taobao.com, and has been redirected to the Singapore Yahoo search page.
Logo and theme
The first logo appeared when the company was founded in 1994 - it was red with three icons on each side. The logo used on the previous Yahoo homepage consists of red with black and shadow lines; However, in May 2009, along with the theme redesign, the logo was changed to purple without line or shadow. This change also applies to some international Yahoo homepage pages. In some countries, especially Yahoo! 7 (Australia), the logo remains red until 2014. Sometimes the logo is abbreviated: "Y!"
On August 7, 2013, around midnight EDT, Yahoo announced that the final version of the new logo will be revealed on September 5, 2013 at 4:00 am. UTC. In the period leading up to the inauguration of the new logo, the "30 Days of Change" campaign was introduced, in which logo variations were published every day for 30 days after the announcement. The new logo was finally launched with an accompanying video showing its digital construction, and Mayer published a personalized description of the design process on his Tumblr page. Mayer explains:
So, on one weekend this summer, I rolled up my sleeves and plunged into the trenches with our logo design team... We spent most of Saturday and Sunday designing logos from start to finish, and we had a lot of fun weighing every minute detail. We know we want logos that reflect Yahoo - weird, yet sophisticated. Modern and fresh, with a nod in our history. Has a human, personal touch. Proud.
On September 19, 2013, Yahoo launched a new version of the personalized homepage "My Yahoo". The redesign allows users to customize the homepage with widgets accessing features like email accounts, calendars, Flickr and other Yahoo content, and Internet content. Users can also choose "theme packages" that represent artists such as Polly Apfelbaum and Alec Monopoly, and bands like the Empire of the Sun. Mayer then explained at the conference in late September 2013 that the logo changes were the result of feedback from both external parties and employees.
See also
- List of search engines
- List of web analytics software
- Yahoo! litigation
- Yahoo! Messenger Protocol
References
External links
- Official website
- ALTABA and Yahoo! EDGAR Archiving History
Source of the article : Wikipedia
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